The Levi’s 501 “Launderette” advert was a short television commercial first shown in 1985. It featured model Nick Kamen walking into a launderette, stripping to his boxer shorts, and washing his jeans, all set to a soulful soundtrack. The ad became a cultural moment, sparking huge interest in Levi’s jeans and in Kamen himself. The launderette used in the advert was not a set but a real working one in Harrow, north-west London. Locals remembered being surprised when a film crew took over their ne
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This 1994 Levi’s commercial began one of the strangest cultural wrinkles of the 1990s: when Levi’s became a jeans company that could also score UK chart hits. ‘Inside’ by Stiltskin, the track used on this advert, was built around an addictive riff that still sounds fresh, and the advert, entitled Creek, shot it to the top of the UK charts. Over the next few years, the likes of Babylon Zoo, Smoke City, Mr Oizo and Norman Cook’s pre-Fatboy Slim project Freak Power would also score major success of
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