To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, Spectrum and Bayer.

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Trump thinks you need an ID to go to the gas station. Jury awards $10 million to teacher who was shot by 6-year-old student Cowboys' Marshawn Kneeland died from self-inflicted gunshot wound, DPS says ...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through the process of how affiliate marketing actually works so you know the whole ...