Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

The FDA has cleared an augmented reality platform for real-time use during brain surgery—which its developer, Medivis, ...

Abertay University has collaborated with Royal National Institute of Blind People (RNIB) on a groundbreaking project to make ...

Urban food waste has become a global sustainability concern, particularly in dense metropolitan environments where perishable ...

The Chinese video game giant Tencent is now building some of the world’s best 3D AI models. This could have implications far outside gaming.

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...

For years, Snap has envisioned a future where people wear glasses to view and interact with computer-generated images without having to scroll through their smartphones. The Santa Monica-based tech ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

For this installment, Rachel West, Jay Rosen, and Sami Wax introduce how Augmented Reality (AR) and Virtual Reality (VR) can be used in Education. In this workshop, you’ll learn about: What AR, VR, MR ...