In this fun science experiment, I use water beads and a bit of refraction to make a hidden elf magically appear in a bowl! It ...

This is the magic trick that instantly makes you the most interesting person at any party. It’s easy to learn, requires ...

As she likes to put it, she is on stage who she is off stage. And therein lies her biggest trick: to make you forget you are ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For the first several years of her star turn, Soto competed with the most elite extreme sports athletes in the world. She was ...

Which is precisely why I turned to make-up maestro Charlotte Tilbury, founder of the eponymous beauty empire and architect of ...

Get ready to show off on Instagram! These surprisingly affordable tricks are super simple but make a huge difference.

Science fiction ‘s task is to imagine our future; its secret wish is to invent it. Brackett, while casting himself as a mere ...

Air fryers are more popular than ever, but many owners forget the best ways to take care of them so they continue to deliver ...

I spoke with experts to discover how, when and why wellness influencers have gained the ability to spread health misinformation on social media.

When it comes to artists and public figures, there are few things more compelling than when the people we thought we knew ...

Case in point: a downright charming combo of Christmas-themed mugs selling for a cool $5 and perfect for a little holiday ...