What PR milestones will mark 2026? Experts predict abandoning traditional time-based pricing while optimizing earned media for AI agents — and the end of more well-known agency brands.

Solomon previously worked at Therabody and Apple.

PR leaders forecast that 2026 will see clients prioritize in-house talent and AI integration, forcing agencies to pivot to ...

While Stranger Things character Dustin built a life-saving friendship with Dart the Demodog in season two, got trapped in the ...

Cloud Dancer marks the first white shade selected as Pantone’s color of the year. The brand said in a statement that the color “serves as a symbol of calming influence in a frenetic society ...

Half of the store ‘simulated that crash of traditional energy,’ while the other half was ‘bright and vibrant and refreshing,’ said Liquid I.V.’s Brittany Shaw.

The video game took 7 years to hit the shelves, but it still left fans dissatisfied.

An inside look at Kalish’s playbook for the newly launched creator media platform.

Reese’s is “doubling down on giving fans what they’ve asked for,” said senior brand manager Melissa Blette.

Hailey Whitters teamed up with the brand to sing her song ‘Wagon’ to a crowd of dairy cows.

Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.

Brands and their agency partners talk about on how they refocused earned media campaigns with owned media strategy.