Advertisers have cause to question the video inventory they’re buying. A recent report by Adalytics claimed brands are paying premium prices for YouTube TrueView ads that mostly appear on less ...

“YouTube now reaches more 18- to 49-year-olds on mobile devices than any TV network.” We’ve been hearing this cliché for a long time from Google (GOOG). YouTube certainly keeps becoming more important ...

One of the features advertisers love about Google's YouTube is its "TrueView" ad format. Launched five years ago, the format allows viewers to skip an ad after five-seconds if they want to launch ...

With Labor Day weekend approaching, it’s time to think about firing up the BBQ grill again. Summertime means barbecue – a seasonal tradition for friends and family to relish cooking and eating ...

SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.

Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per ...

Google has developed technology that allows it to measure the impact of online video for offline sales. The first round of tests focuses on the consumer packaged goods (CPGs) industry for which more ...

YouTube is rolling out a new feature that will let advertisers easily lists goods that they are selling alongside or within their video ads. The feature is called TrueView for shopping and builds off ...

With an eye toward making video ads more actionable, Google unveiled a new mobile-first ad format for YouTube dubbed Trueview for action. The format displays a tailored call-to-action during and after ...

Major music companies are allegedly spending tens of thousands of dollars to boost view counts on the world’s largest streaming service. Sony Latin, Universal Latin, and YouTube all declined to ...

Let’s say your competitor has invested a tidy sum creating an awesome YouTube video about its sizzling hot, number-one best-selling product. The video gets tons of views. Good on the competitor. You, ...