The COVID-19 global health crisis created a surge in video streaming consumption, with a long-lasting impact. Research shows that more than 310 million connected households will have at least one OTT ...

Differentiation is a basic business and marketing strategy, by which a company focuses on distinct differences in its offering to customers as the basis for establishing a competitive advantage. For ...

Everyone talks about quality content, but it’s often hard to define. Google has attempted to define quality so that there is some framework for content creators. But Google has also said to stop ...

Google advises creators to prioritise content that is original, helpful, and demonstrates real expertise. Its systems are ...

This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. Were you impacted by Google’s recent core update? Have your search visibility and rankings begun to ...

The adage of "content is king" still holds true to this day, with the only caveat of making sure the content is engaging, informative and of real value to your target audience. Producing high-quality ...