Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly ...
Another restaurant chain is taking a swipe at McDonald’s. Carl’s Jr announced its “Sad Mac Buy Back” marketing campaign, which is designed to promote the CKE chain’s new Cali XL burger. The brand ...
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