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How to Strategically Market and Promote a New Book
Writing a book is not the end of your journey. It is just the beginning. I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to ...
Giving your brand, your work, and your book a virtual home base is vital to both generating awareness of your work and creating an interactive display of your unique skills and products. An ideal ...
We ditched traditional book marketing strategies for an innovative community-focused approach — resulting in my client’s book becoming a bestseller on Amazon, Barnes & Noble, The Wall Street Journal ...
My first self-published book sold less than 100 copies in 10 years and has five reviews on Amazon. But my next books did much better: Engagement from Scratch!, for example, has been downloaded over ...
To date I’ve written and had traditionally published nine business books. With each one I’ve had to figure out the most productive path to getting them in front of an audience. Once I’ve exhausted the ...
TikTok video? Meme? Befriend an influencer? To many academics, opening an account on Twitter is frightening. Many of us are camera-shy, reluctant to self-promote and wary of media representations. We ...
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