Opening a restaurant is no small feat, but generating buzz from day one and getting people through the doors on opening day is essential. That’s where a strategic, well-planned launch makes all the ...

A year in the making of a rookie’s first restaurant. By Priya Krishna Photographs and videos by Hiroko Masuike It’s the fantasy at the back of so many people’s minds, and maybe yours: Quit that boring ...

If you’ve ever wanted to be your own boss and start a business, becoming a franchisee within the Quick Service Restaurant (QSR) industry might be right for you. With customers focused increasingly on ...

Micheline Maynard has focused on the business world for much of her career. Also known as Micki, she has been a writer and editor at news organizations including The New York Times and NPR, and is the ...