It's been an interesting week in branding, as Elon Musk has thrown out the rulebook and decided to rebrand the cohesive brand Twitter with an '𝕏'. He then decided he didn't like the 'X', which is a ...

Twitter owner Elon Musk's campaign to rebrand the bird-themed social media platform to X is well underway — but trademarking the new brand and protecting it from legal challenges may be a bumpier ...

LONDON (AP) — Elon Musk has unveiled a new black and white "X" logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 ...

Twitter's iconic blue bird logo was officially replaced Monday with the letter "X." A day earlier, the URL "X.com" began to automatically redirect users to Twitter. Taken together, the two changes ...

July 24 (Reuters) - After 17 years with an iconic blue bird that came to symbolize the broadcasting of ideas to the world, billionaire Elon Musk renamed Twitter as X and unveiled a new logo, marking a ...

Twitter has replaced its longtime bird logo with an X in order to fit owner Elon Musk’s preferred aesthetic. Musk is famously a fan of the letter X, applying it to everything from his companies to his ...

July 24 (Reuters) - Billionaire Elon Musk's decision to rebrand Twitter as X could be complicated legally: companies including Meta (META.O), opens new tab and Microsoft (MSFT.O), opens new tab ...

SAN FRANCISCO — The city of San Francisco has opened a complaint and launched an investigation into a giant "X" sign that was installed Friday on top of the downtown building formerly known as Twitter ...