Bad apps can be hiding in the place you least expect and that’s exactly what happened with 224 malicious apps that were recently removed from the Google Play Store following the discovery of a massive ...

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

Ongoing campaign sees 100's of malcious apps hit Google Play. Update, March 20, 2025: This story, originally published March 18, has been updated with a statement from Google regarding the Google Play ...

Multiple popular apps have been banned from Google's Play Store after they were found to be slowing down Android phones ...

Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official ...

Precisely 373 days ago Google went all in on Universal App Campaigns. The idea behind UAC was, through machine learning, to simplify the advertising process and help developers more easily promote ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

A large-scale ad fraud campaign has resulted in more than 60 million downloads of malicious apps from the Google Play Store, according to a new analysis by Bitdefender. These apps display ...

A "Keep Android Open" campaign is pushing back on new rules from Google that will reportedly block users from sideloading apps on Android phones. It's unclear who's running the campaign, but a blog ...