With events are currently on pause across the globe as a result of the COVID-19 pandemic, it’s an excellent time to study the strategies and tactics of some of the most successful B2B event marketers ...

Effective marketing plays a crucial role in boosting attendance and enhancing the attendee experience for your organization’s event, and a well-rounded marketing strategy can significantly impact the ...

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back — and it’s a breath ...

Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic ...

Standing room only: That’s what you want to achieve with your upcoming event. You’ve built up such a big surge of anticipation that there’s more demand than capacity. Event management and ticketing ...

Events, large and small, can be a great way to promote your business, and perhaps turn a profit in the process. I didn’t take the idea of launching an event seriously until I read Joe Pulizzi’s book ...

Effective strategies for online visibility are important for event planners to stand out in a highly competitive industry. SEO (Search Engine Optimization) can help event planners with this concern, ...

Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your ...

As companies navigate both a return to physical events and a continuation of virtual events, RainFocus has raised $60 million to build out its events marketing platform. As companies continue ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Conferences are a powerful tool for marketers to meet with other professionals and discover what’s in and what’s out when it comes to multifamily marketing strategies. Image by Jordana Rothberg When ...