Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

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Introducing a new business to the world is a very big deal. You have a great concept in mind, but you still need to come up with the perfect name. Not to put any added pressure on you, but the name ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Launching a new business is an exciting adventure, but amid the thrill of innovation, one ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...