Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...

In celebration of the first banner ad, which debuted 20 years ago, its original creators, Otto Timmons and Craig Kanairick, have fashioned a website that mimics the original experience over at The ...

Opinions expressed by Entrepreneur contributors are their own. When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Contextual advertising is a modern gamechanger to modern advertising. When the first banner ...

The iOS App Store, and the subsequent rush of mobile development that followed its creation, has been around since 2008. It can no longer be said that this is a brand new space. Mobile app development ...

Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including ...

Opinions expressed by Entrepreneur contributors are their own. It’s time to say goodbye to sidebar ads. Accelerated forces of new technology, consumer changes and marketing innovation have changed the ...