Clever collaboration or cynical marketing? South Korea’s favourite boy band is now a global brand, but is this invasion of our social media really all about the music? Without a doubt, BTS is the ...
Fans swarmed SM Megamall in Mandaluyong this week as an interactive BT21 pop-up opened its doors, transforming retail into a K-pop-powered cultural event and sparking a frenzy across social media. The ...
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