Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make easy mistakes that can ...

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into the ...

Google has begun informing select advertising clients that it intends to introduce ads within its AI chatbot Gemini, marking the first direct indication to buyers that monetisation of the assistant is ...

Google has released a comprehensive guide highlighting AI's role in optimizing Responsive Search Ads for better ad performance. Google's Responsive Search Ads (RSAs) use AI to mix and match headlines ...

Since 2015, Google has been expanding and refining Local Service Ads (LSAs) to make this tactic one of the most effective digital advertising sources. Google Ads can be a great place for HVAC ...

Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews ...

Google Ads will be updating its generic Circumventing Systems policy this month. The change will "clarify that the policy prohibits repeated and simultaneous policy violations across any of your ...

Google is updated its Google Ads third-party policy to add new penalties for third parties, such as PPC agencies, "that enable significant or sustained policy violations." These new penalties include ...

Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.

Google Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: Enforcement. Google will begin enforcing this policy in March ...