At the time, Mauricio Vergara, Patrón‘s president and chief operating officer, told The Grocer that the decision to end XO Cafe was based on the Bacardi-owned brand shifting its focus to “growing and ...

Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king. In the ...

Bacardi Travel Retail (GTR) staged a multi-channel activation for Patrón tequila coinciding with Virgin Atlantic ’s new ...

Forbes contributors publish independent expert analyses and insights. Gina Pace covers great drinks—and where to sip them. Patrón fans can now mix it up with two new smoky options, Ahumado Silver and ...

On Tuesday, tequila brand Patrón announced that it would be selling to Bacardi for a massive $5.1 billion. To put that amount in perspective, it’s $300 million more than the value of the Dallas ...

Prairie Rose is Food & Wine's senior drinks editor. A trained sommelier, cocktail book author, and wine and spirits educator, in addition to Food & Wine she is also the senior editor of Liquor.com.

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Together with agency and digital wizards Firstborn, Patrón has created a virtual reality experience that takes people on an all access, personal tour of its Hacienda distillery and headquarters in the ...