Sean Evans on "Hot Ones" (Credit: YouTube/First We Feast) YouTube is making it a whole lot easier for brands to connect to the creators who already love them. During YouTube’s Newfronts presentation ...

With many social media platforms vying for a larger share of the creator equation, YouTube is looking to assert its dominance and shore up stronger appeal to brands and creatives alike. At its “Made ...

Facebook, Instagram, Snap, YouTube and other social networking companies offer programs to connect creators with brands, and now Spotify is doing the same. The company announced the launch of AUX, its ...

Google announced several new advertising initiatives to help brands capitalize on YouTube Shorts, the company’s short-form video platform. In a blog post, Google unveiled YouTube Select Shorts, a ...

Comedian and former Daily Show host Trevor Noah said it was hardly a stretch to choose YouTube as the place to debut his next stand-up special. From the moment he first visited the site in the 2000s, ...

YouTube enhances creator features with new editing tools and AI assistance, while adding camera-based content verification for transparency. YouTube creators get new tools including enhanced Shorts ...

YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time. YouTube today introduced a new Brand Pulse report that gives ...

Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...

Kid-friendly content has become a cornerstone of the social media platform YouTube. With parents looking for nursery rhymes or lullabies, and kids looking for engaging videos about dinosaurs or songs ...