A state-owned lab in Uttar Pradesh has allegedly found ITC's Yipee noodles "sub-standard", a charge that the company vehemently denied. The firm said standards prescribed for different category of ...

Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi. An Uttar Pradesh lab has ...

Diversified business conglomerate ITC would remove the disclaimer "no added MSG" from packets of its instant noodles sold under Sunfeast Yippee brand following recent directions by the central food ...

DEHRADUN: After the unexpected debacle of Maggi in the country and a 90-day ban in Uttarakhand, misfortune has knocked on the doors of ITC’s Yippee noodles. The food safety and security authority of ...

After Maggi noodles, the Uttar Pradesh Food and Drug Authority (FDA) has found excess lead in Yippee noodles of domestic giant ITC Ltd and will soon file a case. The FDA said that the samples of ...

Kolkata: ITC Ltd on Friday said that the decision of Gujarat to ban its Yippee instant noodles was not communicated to the company and felt such action will severely impact the growth of the processed ...

Cigarettes and FMCG major ITC has clarified that its noodles, sold under the Sunfeast YiPPee! brand, are safe for consumption. Reacting to the report, the company said it is committed to quality and ...

Aligarh: After Maggi, the Uttar Pradesh Food and Drug Authority (FDA) will soon file a case against FMCG giant ITC limited, after it found lead, "far in excess than permissible limit" in it's Yippee ...

According to estimates by market research analysts, ITC now commands more than 50% of the instant noodles market in India, a sharp rise from just about 10-12% in May before the Maggi ban. Photo: ...

After the unexpected debacle of Maggi in the country and a 90-day ban in Uttarakhand, misfortune has knocked on the doors of ITC’s Yippee noodles. The notice was issued on Friday. The step was ...