When I saw the two colors Pantone chose for their annual "Pantone Color of the Year", I was shocked. One is "Ultimate Gray," an eponymous representation of the color half way between white and black.

Earlier this month, many attractive people filled a room in Lower Manhattan. They drank elaborate cocktails and gazed upon Instagram-y art installations and left with a gift bag that contained, among ...

Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed. If you design or print physical products, ...