Teens are using the phrase “performative male” to call out boys who act a certain way to win approval from girls. These labels can make boys feel confused or ashamed about their identity and relation ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

He’s haunted dating apps from the dawn of Tinder, peppering his profile with pics of him cuddling lovable pups or flashing pearly whites while holding someone else’s baby—always swiftly identified as ...

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As a new archetype gains traction, contests in Seattle and New York have found some men embracing the label — and signifiers like books, records and Labubus. By Alisha Haridasani Gupta and Nicole ...

All the world’s a stage, And all the men Merely performative? Taylor Swift, Sylvia Plath, tote bag and of course matcha...that's how the social media is labelling men as "performers". Performers of ...

Last week in Seattle, at the conclusion of a rowdy contest held in a public park on Capitol Hill, a young man named Marcus Jennings emerged victorious at one of the most TikToked events in recent ...

Masks are fun at Halloween, but find out why experts warn that masking who you really are at work can be dangerous for your mental health and risky for the company's bottom line. In September of this ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Regardless of the form in which he manifests, the performative male cares less about genuine personal ...