Apple, Siri and Gemini
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There are several reasons why Apple and Google don't make their own phones, with risk and lack of economic sense being two of them.
Since this call in June, Apple's top-line growth has improved significantly, and the company guided for even stronger growth in the holiday quarter, fueled by a robust new iPhone lineup.
Recent App Store data is giving Wall Street a clearer picture of Apple’s services business. Based on those trends, two 5-star analysts from BofA
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Why Apple Might Attract More of an AI Multiple in 2026
Shares of Apple (NASDAQ:AAPL) certainly aren’t going for cheap, even after a near-5% December dip, now going for around 33.0 times forward price-to-earnings (P/E). And while Apple Intelligence hasn’t blown away iPhone users quite yet,
Apple store, Hong Kong, China. (Photo by: Bob Henry/UCG/Universal Images Group via Getty Images) Did you know Alphabet (NASDAQ:GOOG) provides Apple (NASDAQ:AAPL) with an estimated $20 billion annually just to be the default search engine on iPhones and ...
Apple @ Work: New survey shows why the Mac is becoming the most sustainable device in the enterprise
The 2026 Mac Admin Survey reveals longer Mac lifecycles, more security pressure, and a growing reliance on AI inside Apple IT.
Apple Inc. (NASDAQ: AAPL) stock trended on Monday after Raymond James reinstated a Market Perform rating on the company. What To Know: According to Investing.com, Raymond James resumed coverage of Apple with a Market Perform rating,
Apple is reportedly planning to delay the launch of the standard iPhone 18 model this year, marking a significant shift in its traditional product rollout schedule. While Apple continues to innovate and release new hardware,
Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. With Wednesday’s launch of the iPhone 16e, Apple closes the door on one of its most recognizable brands. As many in the ...
When assessing Apple, many investors and analysts focus on the prospects of the iPhone and AI, which is understandable. But today, I take a step back and assess the quality of the business model from the perspective of return on invested capital.