Cracker Barrel is rolling out menu returns, new items, and operational changes in 2026. Here’s what diners should expect.

Cracker Barrel's "All the More" rebrand sparked customer backlash, leading to an 8% decline in foot traffic and a swift reversal. Despite good financials before the rebrand, the stock dropped 18% and ...

Cracker Barrel faces declining traffic and flat-to-negative revenue growth, with 2026 guidance projecting further drops in both customers and adjusted EBITDA. CBRL canceled its costly restaurant ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Earlier this year, Cracker Barrel angered a portion of its customer base when it released a new version of its logo without its signature barrel and the man we now know is named "Uncle Herschel." Some ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel has faced significant media scrutiny in 2025, largely due to its controversial logo change and subsequent reversal. Management revealed that traffic has declined -8% since the logo ...

Restaurant chain Cracker Barrel Old Country Store Inc (NASDAQ: CBRL) aims to show it has moved on from the backlash over a logo change when it reports first-quarter financial results Tuesday after ...