From small local businesses to international conglomerates, the importance of managing customer relationships is something every business owner and manager knows. While small businesses might not be ...

Oh no, I just got word of yet another "big" change to another of the partner programs from a CRM vendor we work with. I'm not going to name the CRM vendor. But I can tell you this: you've heard of ...

Customer relationship management (CRM) is much more than just contact management. Using Salesforce’s definition, Corey Cox, vice president of information systems at Tandent NationaLease, told a recent ...

One of the best ways for a business to keep track of communications with customers and potential customers is by using a Customer Relationship Manager (CRM) program. This type of software, available ...

Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business ...

Choosing a CRM for your small business can feel daunting, with many options and factors to consider. However, if you follow a few best practices, the process can be straightforward and productive — ...

Healthcare organizations face risk in not delivering exceptional consumer experiences. Those that don't prioritize customer relationship management may find it harder to maintain their competitiveness ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

In the past six to eight months, there's been a lot of discussion about customer relationship management (CRM) failures. The Gartner Group found that approximately 55 percent of all CRM projects ...

Information technology is a costly enabler of customer relationship management. But CRM programs coupled with smart technology and strategy may soon mean the end of the road for mass marketing in the ...

Are you looking for programs that can consistently provide you with a return on investment of 100 percent or more? If so, talk to your (wait for it)…marketing department about customer relationship ...