All types of websites and web apps, ranging from single page websites to large multifaceted web apps, are vulnerable to cyber-attacks. In 2016 alone, around 40% of security breaches on data primarily ...

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...

Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number ...

Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an interview with ExchangeWire, Joe Prusz, head of ...