A billionaire Walmart heiress sparked MAGA backlash in a surprise attack against President Donald Trump days before his big birthday bash in Washington D.C. Christy Walton, 76, took out a full-page ad ...

Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world’s largest ...

Walmart heiress Christy Walton's advertisement in The New York Times over the weekend has led some consumers to threaten a boycott of the retailer. The ad promoting a nationwide anti-Trump protest has ...

Walmart Inc. (NYSE: WMT) is quietly testing ads inside its new artificial intelligence shopping agent, Sparky — signaling a future where chatbot-powered recommendations become a major money-maker for ...

If there were any lingering doubts about who wears the crown in the global retail kingdom, Walmart (WMT) just silenced them(they are the highest revenue retailer ...

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...

Next, a first for one of big tech’s biggest players: Apple has started to sell its own advertising inventory for Apple News, reports Axios. Although Apple has already been selling its own ad inventory ...

Sparky is Walmart’s in-app AI shopping assistant aimed to help customers search products, check availability and give recommendations. It used AI models to interact with customers in a conversational ...

The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, ...

Net sales were flat in Q1 at $29.8 billion, yet Walmart’s profit margin continues to rise despite the triple headwinds of tariffs, manufacturing issues and shipping/return costs. How? Thanks to ...