Chrissy West is taking a new approach to her Christmas shopping this year. When buying gifts for her family, she plans to finance them by cashing in her Ulta loyalty points. A makeup aficionado who ...

Your loved ones don't have to be the only ones giving you gifts on your birthday. Plenty of stores will give you a little birthday present each year if you sign up for their loyalty programs.

In what feels like a never-ending battle for consumer attention, beauty brands are pulling out all the stops to entice and incentivize their cosmetics-obsessed audiences. This has led to quite a few ...