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Big Streamers Bet on Increasingly Aggressive ‘Pause Ads' to Stop Viewers in Their Tracks

A moment that is frozen in time has become one of the media industry's hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...
adexchanger

Magnite Is Making Pause Ads Available To Buy Programmatically

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...
Seeking Alpha

Magnite Rolls Out Pause Ads as Streaming Media Owners Embrace Next-Gen Ad Formats

NEW YORK, Aug. 26, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction ...
Forbes

Why Programmatic Pause Ads Are The Next Big Thing In CTV

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...
9to5Mac

Apple TV won’t show ads, but ‘pause ads’ are growing elsewhere

’Pause ads’ are on the rise with nearly all the major TV streaming services. In case you’re unfamiliar, these are the ads that appear on-screen whenever you pause a TV show or movie. Brian Steinberg ...
Variety

Big Streamers Bet on Increasingly Aggressive ‘Pause Ads’ to Stop Viewers in Their Tracks

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...