Has 2023 been officially named the year of AI yet? Really, the next five years will probably all be called the year of AI. However long the era of AI lasts, it’s pretty safe to say that 2023 will be ...

Consumers and marketers both had a rough time in 2024. On the consumer side, inboxes were crammed with political email from candidates, from the presidential level on down. The mission was less to ...

As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Mailbox providers have published these ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.” There are, ...

Marketers’ use of email continues to increase year over year. But nowadays, email marketers are focused on increasing email effectiveness, boosting campaign performance and optimizing conversion rates ...

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere is this ...

Pardon me if you’ve already heard, but AI is kind of a big deal in 2023. When major news sites like CNN are publishing a steady stream of stories about the potential (positive or negative) of AI and ...

Explore remote email marketing job opportunities at top global companies. Work from anywhere while building impactful campaigns, engaging audiences, and growing business success. In today's digital ...

Segment your audience before you launch. Choose curiosity and clarity over clickbait. Time it like a campaign, and personalize at scale. Use proof, metrics and social validation. Respect the inbox — ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...