Procter and Gamble’s Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” ...
Though they weren't trying to, Tide and Leo Burnett have produced a great illustration of what brands should not do when trying to ascribe larger purpose to themselves. Sputtering, foul-mouthed rage ...
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