On June 6, Twitter exploded with speculation after a 4:44 ad was pushed through to all major hip hop music sites, TIDAL (Jay Z's premium streaming site), NYC billboards, and even taxis. And, if you ...

The 4:44 Tidal-sponsored ads that were spread across different cities throughout the country, with fans speculating about what they could possibly be connected to. While many believed that they were ...

The other day, I kept seeing ads on Complex dot com that simply said "4:44" in a simple, black font on a flesh-toned background (not MY flesh, but someone else's). I didn't know what it meant, and ...