Icon 4x4 reworks a classic Chevy Thriftmaster with a modern V8, keeping the retro look while upgrading the chassis and ...

Icon is best known for its restored and re-engineered 4x4s, but the Chatsworth, California company is also heavily into vintage pickups. We were fortunate enough to drive a blue 1952 Chevrolet ...

Somehow the 5,000-year-old wood that makes up the truck’s bed comes up first. “It’s reclaimed black peat oak from a bog in Ireland,” says Jonathan Ward, Icon’s CEO and chief designer, showing me the ...

Los-Angeles based vintage car restorer Icon 4x4 has unveiled what is possibly the most desirable Chevy truck restomod we've seen in a while. Folks, you're looking at a 1952 Chevy Thriftmaster 3100 ...

The guys at Icon are famous for taking old vehicles and giving them complete restorations and modern components underneath. One of their latest products is the Icon Thriftmaster. The vehicle started ...

Back in the good ol’ days, there was no demand for lifestyle-oriented trucks such as the Ram 1500 TRX we have today. Pickups were exclusively working man’s vehicles, and this particular Chevrolet ...