The Swatch Group is home to some of the best dive watches in the business, from the Omega Seamaster and Blancpain Fifty ...

The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...

With the MoonSwatch still (still!) almost impossible to buy online or in-store, my mind has already shifted to what Swatch and Omega should do next. It’s called the SwatchMaster, and it doesn’t take ...

It started in Australia. Three hours before opening, the 376-square-foot Sydney Swatch store reported a crowd of 5,000 people outside. They all wanted to buy a $260 Swatch-ified timepiece that looked ...

The November full moon was last night, which means there’s another new MoonSwatch being launched! I’ve gotten to the point now where I’m actually keeping up to ...

OMEGA, the Swiss watch brand known for its Speedmaster and Seamaster models, raised prices by as much as 8 per cent in a move that could hurt sales, according to investment bank Morgan Stanley. Omega ...

Swatch Group is raising prices across brands like Omega, Longines and Tissot, including its budget-friendly MoonSwatch; and boosting more in some regions over others, to offset weaker currencies The ...

Swatch Group got a third of its sales and 60% of its operating profit from Omega in 2022 Omega and other Swatch brands including Longines and Tissot raised prices in the UK and Europe in February.