Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it. Instead of relying on digital effects, the sequence was filmed using large ...
Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company created a visually striking, in-camera bumper. This ...
Apple has introduced a new intro for its ‌Apple TV‌ streaming service, and this time it was created entirely with practical effects, rather than digital tricks. The company teamed up with TBWA\Media ...