Forbes contributors publish independent expert analyses and insights. Courtney Fingar is a London-based contributor who covers FDI. Feb 29, 2024, 04:30pm EST Mar 01, 2024, 03:14pm EST TOPSHOT - US ...

Earlier this month the United Kingdom government launched an inquiry into the country’s soft power – that is, its tools of attraction and cultural influence. Soft power is an elusive form of influence ...

Moo Deng might seem to most people like just an adorable viral baby hippo, but to the government of Thailand, where she’s from, she’s a cultural ambassador and shining example of the country’s push to ...

In today’s crowded marketing landscape, standing out demands more than just creativity—it requires strategic thinking. Consumers are inundated with messaging, offers and advertisements, making it ...

Nye, who coined the term “soft power”, has died at the age of 88. Here in full is his upcoming article from Monocle’s June issue. Joseph S Nye, who popularised the term “soft power”, on what it means ...

Influencer Li Ziqi during the 2025 CCTV Spring Festival Gala. At the Gala, Li donned a garment painstakingly crafted using 13 distinct “intangible cultural heritage” techniques – from Chengdu lacquer ...