Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

Progress doesn't have to mean complete reinvention.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.