ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...
One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...
Depending on my mood while shopping, I might be moved to purchase bottles based on a label’s aesthetic appeal or authoritative seal of approval. I am influenced by wine labels. Everyone is. Whether ...
Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label? Traditionally, you're supposed to buy wine based on taste ...
Forbes contributors publish independent expert analyses and insights. Uncorking wine and spirits adventures around the world. Sep 08, 2024, 06:00am EDT Wine labels can unlock more secrets than you'd ...
Strolling down the Safeway wine aisle is a lot like touring an art gallery -- there are bold abstracts, classic still lifes, pastoral landscapes. Some wine labels are more than packaging -- they're ...
The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...
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