Sandisk has introduced the SANDISK Optimus SSD brand at CES 2026, consolidating its WD_BLACK and WD Blue NVMe SSDs under a unified identity aimed at gamers, creators, and professionals.

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During CES 2026, SanDisk revealed that it's NVMe SSDs are getting rebranded from WD_BLACK to Optimus. Here's what that means for the company's storage devices.