Sam is a new virtual assistant built specifically for gamers by Assassin’s Creed publisher Ubisoft in collaboration with Google Cloud. Sam leverages all of your game data and the publisher/developer’s ...

After launching in Canada back in January, Ubisoft is bringing their gaming assistant AI to the global games market. Sam is designed to enrich a players gaming experience by connecting them with their ...

"Hi Sam. Find games based on virtual assistants taking over the world." Today, Ubisoft announced Sam, a "personal gaming assistant" which the company said was designed to "enhance players’ gaming ...

The program’s called “Sam,” a tool that essentially gives Ubisoft fans a Siri or Cortana for their gaming needs. You can ask it for tips on improving your combat skills in For Honor or maybe some ...

Like many of you, I struggle daily to my gaming and life in balance. But sometimes, it's a struggle to keep both aspects of life together. Luckily, Ubisoft are creating a new personal gaming assistant ...

"Siri, reschedule my dinner date to tomorrow. Alexa, play my Terrorist Hunt playlist. Sam, what challenges are available in Rainbow Six: Siege?" This is the type of man-machine conversation Ubisoft ...