Broadcast and cable networks donate 17 seconds an hour, on average, to airing free public-service advertisements, according to a new study sponsored by the Henry J. Kaiser Family Foundation, in Menlo ...

Opportunities for using new media for the public good have been overlooked in the excitement surrounding the rise of new media itself. Traditional public service ad campaigns are designed for ...

To inculcate a new behavourial change, the Lagos State government has adopted a new communication approach, tagged Spirit of Lagos, to enhance discipline among residents. The advert comes under ...

FEMA’s Ready Campaign and the Ad Council have partnered with DreamWorks Animation’s new film, Dog Man, based on the best-selling Dav Pilkey book series, for a national public service advertising (PSA) ...