The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

OpenAI is quietly testing its advertising future as it heads into 2026, according to insiders who have heard of revived plans ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital firms.

When we think about the future of advertising, the most common denominator centers around a diversity of creative and strategically sound work that doesn’t rely on any one silver bullet approach.

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...