Product differentiation exists when you offer a solution with distinct attributes and benefits to targeted customers. This is one type of strategy you can implement to compete with an effective value ...

Product differentiation is the process of designing, developing and producing products that are distinct from similar offerings from competitors. Having one or more unique attributes or benefits is ...

Product differentiation is examined from the perspectives of economics, marketing, and public policy. A proposed product differentiation hierarchy, using a social welfare method to determine ...

The military and commercial aerospace industry presents a variety of test requirements that test-and-measurement companies address with the gamut of products and tools extending from simulation and ...

Our industry has advanced from learning to fly to learning to fly bigger, faster, and heavier planes for a little more than a century. There are currently more than 100,000 commercial flights every ...

Global airlines increasingly pursue the notion of de-commoditising their products in order to create a strategic level of differentiation. But the reality is that the concept of creating new airline ...

This paper presents an equilibrium theory of vertical mergers that incorporates strategic behaviors in the Hotelling-type location model. This enables one to consider the relationship between ...

The objective of the article Product Differentiation to Tackle Farm Distress by Devesh Roy and Smriti Verma (EPW, 11 May 2019) is to look at the farming crisis situation through the lens of product ...