The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...

PURCHASE, N.Y. -- PepsiCo and its ad agency Dieste & Partners took home top honors in the Hispanic television and radio category at an ethnic advertising award ceremony. The ads promoted Frito-Lay's ...

The most recent Pepsi ad starring Kendall Jenner, which has since been removed from YouTube by Pepsi itself, portrays the model solving the world’s racial and social injustices by simply offering the ...

In the mid-1990s, a cheeky Pepsi commercial took a playful jab at over-the-top advertising, only to find itself at the heart of a multimillion-dollar lawsuit that remains a legal touchstone even today ...

The rivalry between Pepsi and Coca-Cola is maybe the most famous in all of food, and while taste certainly plays a role, it has often been a rivalry about branding. With both colas dating back to the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 5 hours 34 min ago By Erika Wheless - 5 hours 39 min ago By Brian Bonilla - 6 hours 33 min ago By Tim Nudd - 7 hours ...

Pepsi and Paramount Global will travel back in time in a big bid to prove the TV commercial still has a future. Starting Thursday, the soda giant will launch a massive video blitz, set in ancient ...

Pepsi has decided to pull its newest ad, which should never have been made, featuring Kendall Jenner. The ad, which went live Tuesday, showed Jenner among a crowd of protesters, handing a police ...

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NEW YORK, Nov 17 (Reuters) - PepsiCo has moved the high-profile advertising duties for Pepsi and Diet Pepsi to TBWA\Chiat\Day, an agency owned by Omnicom Group , as it looks to reinvigorate sales of ...