Earlier this week, reports said multiple schools partnered with a new NIL licensing group called Pathway Sports and Entertainment. The company is looking to sign college football video game rights of ...

This week, Pathways made headlines for offering up-front payments to student-athletes for the licensing rights for upcoming video games. On Feb. 10, the company struck its first deals with football ...

Hundreds of college football players have signed group licensing agreements for their likeness to be used on video games in what is expected to be the single largest commercial deal in the industry’s ...