Paramount (NASDAQ:PARA) (PARAA) is likely to see continue ad headwinds, leading Bank of America to reiterate an Underperform rating on the stock. "We anticipate Paramount’s [fourth-quarter] results ...

Paramount ad sales chief John Halley is exiting the company after 17 years, a person with knowledge of the situation confirmed to The Hollywood Reporter. The writing has been on the wall since October ...

Paramount has just unleashed its first quarter financials and they look pretty promising, although all eyes are on the shakeup in the C-suite. Revenue was higher across the board, albeit a hair shy of ...

Woe to publishers that lose their live sports access. Just look at Paramount Global, which saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...

Paramount Global isn’t going back. Despite the uncertain economy, the waiting game for the Skydance merger to close and ongoing linear TV disruption, ad sales chief John Halley stands firmly by his ...

President Donald Trump’s continuously changing tariff policies have introduced “a tenor of uncertainty” going into this month’s upfronts presentations, Paramount advertising president John Halley told ...

JPMorgan analyst David Karnovsky maintained Paramount Global (NASDAQ:PARA) with an Underweight and lowered the price target from $11 to $10 on Wednesday. Last week, Karnovsky held fireside chats with ...

There aren't many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...

Paramount Advertising said it is increasing its focus on small and medium-sized advertisers and setting up a self-service platform to make it easier for such businesses to buy ads from Paramount. In a ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

The pair will be tasked with overseeing the launch of Paramount Ad Manager, the company's self-service advertising platform (Courtesy of Paramount Advertising) Paramount Advertising has added ...

Paramount Global West Coast headquarters in Hollywood, California.. Photo: Getty Images Smaller businesses whose tight marketing budgets limit their promotional activities to internet communication ...