Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

When discussing your company's online marketing strategy, you may have heard arguments raised both for and against using paid advertising in addition to search engine optimization, or SEO, to secure ...

Most businesses have expenses that include advertising and marketing. In some cases, these services are paid for as they occur, but in other instances, they are paid for upfront and then the activity ...

Strategic allocation of your marketing budget is essential when it comes to paid ad campaigns. You want your ads performing when your potential customers or clients are most in need of your services.

Finding great people to join your business isn’t getting easier. So it’s important to explore all available strategies when needing to attract talent to your business. One of those strategies, in my ...

Why the best way to get your community in front of more prospects is to pay for additional reach. Social media advertising is a powerful marketing tool in the apartment industry and beyond. According ...

Conversions shouldn't be the be-all, end-all of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines. Wenograd, who’ll also be speaking at the SEJ ...

For episode 177 of The Search Engine Journal Show, I had the opportunity to interview Greg Finn, Partner and Digital Marketer at Cypress North. Finn talks about the top paid search strategies that B2B ...

Is paying for AdWords worth it? Well, yes and no. To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a seven-headed monster that no entrepreneur can ...

Discover what an Ads Library reveals about your competitors, including ad strategies, targeting patterns, messaging trends, ...