Scientists claim they have discovered a new colour called ‘olo’. The snag is that it’s only ever been witnessed by five people in the world – and cannot be seen by the naked eye. Indeed, the colour, ...

Scientists say they have discovered a new colour only ever seen by five people in the world - called ‘olo’. The colour, said to be a saturated shade of blue-green, cannot be seen by the naked eye ...

In a stunning breakthrough, scientists have discovered a new colour named Olo. There's just one catch: it's entirely invisible to the human eye. Defined as a deeply saturated teal, this enigmatic new ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the eye, ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. We humans like to believe we’ve seen it all. After all, ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green, according ...