As someone who has been (fake) blonde for decades, I know a thing or two about brassiness. These unwanted warm tones can make blonde look too yellow or even red-orange. Purple shampoo can help ...

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Olaplex has exclusive multi-patented technology that relinks bonds in the hair to strengthen and repair. When you’re doing work like dyeing your hair (any color), you can restore your hair bonds and ...

We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and ...

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10 Best Shampoos for Color-Treated Hair, According to Pro Hairstylists© Original image by Jenifer Calle testing Olaplex No. 4P Blonde Enhancer Toning Shampoo 10 Best Shampoos for Color-Treated Hair, ...

An update on Olaplex’s classic No 4 Bond Maintenance Shampoo, it shares the same patented active ingredient that seeks out the broken bonds in your hair (those caused by chemical, thermal and ...

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