Swatch just launched a new pair of watches to celebrate the Year of the Snake. That's the new Chinese zodiac symbol for this year. One thing you can always guarantee with the turn of a new year is a ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

It’s easily the most epic product collaboration of the year, and a big part of the $260 Swatch x Omega MoonSwatch‘s story has been the issue of availability — or lack thereof. A lot of fans and ...

Swatch has revealed a new model of its Blancpain Fifty Fathoms, in a green and beige colour way called Green Abyss. Priced at £350, the watch will be available at select Swatch stores from 7th June, ...

Swatch’s latest MoonSwatch, the Mission to Earthphase – Moonshine Gold (Hunter’s Moon), looks like another whimsical nod to celestial events (we still think it’s one of the best watches around if ...

Although Swatch’s collabs with Omega and Blancpain share some commonalities — both are Bioceramic clones of iconic luxury tool watches — they’re also have many differences, including their movements, ...